Manchester City F.C. will be adding the Mansion logo to their blue jerseys as both parties have agreed to a sponsorship that will see the latter becoming Manchester City F.C.'s international betting partner.
Under the deal, the football club and Mansion will be collaborating on commercial projects that will result in The Blues brand gaining significant prominence in Asia, one of the markets where Mansion enjoys much success. Other "commercial projects of mutual interest and benefit to both parties" are also in the works and will be announced later on.
According to Manchester City F.C. Chief Brand and Commercial Officer Ian Cafferky:
"Manchester City has huge ambitions and an ever growing international fan base, which makes Asia a key market for the Club. Renowned for its love of football, Asia has enormous potential for the future and we are delighted to increase our brand presence in the region."
Cafferky added that the club is delighted to have the Mansion Group as its new partner.
"Mansion Group is one of the fastest growing and innovative companies within the gaming industry. Having them on board as our new partner is an exciting prospect and marks a new commercial chapter for the club."
Posted: August 18, 2011
